Generali Germany has been our partner since 2018. The insurance group is part of the international Generali Group and thus also part of a company that is over 190 years old, its history and its heritage. In 2017, the company launched a new sponsorship strategy - "Generali moves Germany”.
The initiative aims to motivate people to lead active health and environmentally conscious lives. Taking part, not watching, is crucial here. In recent years, Generali has thus become one of the largest and most important sponsors in German running. Running promotes physical and mental health and thus has a preventive effect against numerous common diseases. Moreover, hardly any other sport can be practiced in such a resource-saving and environmentally friendly way. Together with the event organizers, Generali develops programs that make major events demonstrably sustainable: in the areas of environmental and climate protection and social commitment.
About 9 million customers are insured with the companies of Generali Germany, which include the brands Generali, CosmosDirekt and Dialog in the life, health and property/casualty segments. Generali's objective is to be a lifetime partner for its customers, offering innovative, individual solutions and services thanks to an excellent sales network in exclusive and direct sales as well as in the broker channel. Generali Germany is part of the "Germany, Austria and Switzerland" (DACH) business unit, which was newly created in 2022.
"Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does. The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves. adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best."
ERDINGER Alkoholfrei refreshes all finishers behind the finish line. ERDINGER Alkoholfrei is the ideal beverage after sports: isotonic, rich in vitamins, and low in calories. And ERDINGER Alkoholfrei has only 125 kcl per 0.5-liter bottle! Because a varied and balanced diet and a healthy lifestyle are important!
The richness Berlin offers as a city of sport is demonstrated not only in its six professional teams – 1. FC Union Berlin, Hertha BSC, Alba Berlin, Eisbären Berlin and Berlin Rercycling Volleys. Berlin is also famous for its array of major international sporting events. Alongside European and world Cahmpionships in a huge range of sports, including the 2018 European Athletics Championships and 2019 World Handball Championships, there are also annual events such as the BMW Berlin Marathon, Six Day Berlin or the track and field stadium event ISTAF. Within the Special Olympics Word Games 2023, the Men´s EHF EURO 2024 and the UEFA EURO 2024 we´re looking forward to welcome great international sport events at the sportmetropolis Berlin.
Der Tagesspiegel has developed very successfully in recent years and is now the No. 1 newspaper in Germany's most important city in terms of circulation and journalistic importance, both in print and digitally. It has the highest paid circulation of all newspapers in Berlin, with a market share that has been growing for more than ten years, and as the leading medium in the capital it is one of the most cited newspapers in Germany.
Like Die Zeit, Handelsblatt and Wirtschaftswoche, Tagesspiegel belongs to Dieter von Holtzbrinck's DvH Medien GmbH.
K-TEL Communications GmbH is an innovative Berlin-based company for first-class communications solutions. With customized services and state-of-the-art technology, they enable effective communication. Their experienced team offers comprehensive solutions in telecommunications, networks and digital communications. Customer centricity, reliability and innovative approaches are what set K-TEL apart. Their goal is to optimize communication processes for long-term success.
