Generali Germany has been our partner since 2018. The insurance group is part of the international Generali Group and thus also part of a company that is over 190 years old, its history and its heritage. In 2017, the company launched a new sponsorship strategy - "Generali moves Germany”.
The initiative aims to motivate people to lead active health and environmentally conscious lives. Taking part, not watching, is crucial here. In recent years, Generali has thus become one of the largest and most important sponsors in German running. Running promotes physical and mental health and thus has a preventive effect against numerous common diseases. Moreover, hardly any other sport can be practiced in such a resource-saving and environmentally friendly way. Together with the event organizers, Generali develops programs that make major events demonstrably sustainable: in the areas of environmental and climate protection and social commitment.
About 9 million customers are insured with the companies of Generali Germany, which include the brands Generali, CosmosDirekt and Dialog in the life, health and property/casualty segments. Generali's objective is to be a lifetime partner for its customers, offering innovative, individual solutions and services thanks to an excellent sales network in exclusive and direct sales as well as in the broker channel. Generali Germany is part of the "Germany, Austria and Switzerland" (DACH) business unit, which was newly created in 2022.
"Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does. The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves. adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best."
ERDINGER Alkoholfrei refreshes all finishers behind the finish line. ERDINGER Alkoholfrei is the ideal beverage after sports: isotonic, rich in vitamins, and low in calories. And ERDINGER Alkoholfrei has only 125 kcl per 0.5-liter bottle! Because a varied and balanced diet and a healthy lifestyle are important!
Der Tagesspiegel has developed very successfully in recent years and is now the No. 1 newspaper in Germany's most important city in terms of circulation and journalistic importance, both in print and digitally. It has the highest paid circulation of all newspapers in Berlin, with a market share that has been growing for more than ten years, and as the leading medium in the capital it is one of the most cited newspapers in Germany.
Like Die Zeit, Handelsblatt and Wirtschaftswoche, Tagesspiegel belongs to Dieter von Holtzbrinck's DvH Medien GmbH.
It all started in 2013 with the Cross Days, probably our most challenging event in terms of photography. In 2018, we took a huge step forward together when we also entrusted the photo service of our two biggest events, the GENERALI BERLIN HALF MARATHON and the BMW BERLIN-MARATHON, to Sportographers. We were not disappointed. On the contrary: the Sportographers are competent and creative, they think with us and they are quick. By the way, it is also great fun to work with them, because the team is made up of very likeable people. Other events such as the KoRo Women's Run Berlin, the GENERALI VeloCity Berlin and the adidas Runners City Night have been added recently. We are looking forward to a successful cooperation and implementing many exciting ideas in the coming years.
K-TEL Communications GmbH is an innovative Berlin-based company for first-class communications solutions. With customized services and state-of-the-art technology, they enable effective communication. Their experienced team offers comprehensive solutions in telecommunications, networks and digital communications. Customer centricity, reliability and innovative approaches are what set K-TEL apart. Their goal is to optimize communication processes for long-term success.
